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What is a primary characteristic of matrix reports in Salesforce?

  1. They cannot include graphs

  2. They allow grouping by both rows and columns

  3. They are limited to a single data dimension

  4. They are best for generating mailing lists

The correct answer is: They allow grouping by both rows and columns

Matrix reports in Salesforce are characterized by their ability to allow grouping of data by both rows and columns. This feature makes them particularly useful for comparing related data across two different dimensions. For instance, you might want to analyze sales performance across multiple products and various regions, which would require the ability to group data in a more complex two-dimensional format. This dual grouping facilitates a more detailed and nuanced analysis than other report types, such as summary or tabular reports, which are limited in their grouping capabilities. In contrast, the other choices present characteristics that do not align with what matrix reports offer. For example, while mailing lists may be generated from reports, they are typically produced from simpler report formats that do not require the complexity that matrix reports provide.